DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING
DOI:
https://doi.org/10.37547/ijmef/Volume04Issue08-06Keywords:
E-commerce, Digital marketing, Digital transformationAbstract
The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challenges, and suggests strategies for improving digital marketing practices to enhance the overall e-commerce ecosystem in Uzbekistan.
References
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Asian Development Bank. (2022). Enhancing E-commerce in Uzbekistan: Challenges and Opportunities. Manila: Asian Development Bank. Retrieved from https://www.adb.org/
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EBRD. (2022). Supporting Digital Transformation in Uzbekistan: EBRD’s Role in E-commerce Development. European Bank for Reconstruction and Development. Retrieved from https://www.ebrd.com/
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