MOVING TO MODERN MARKETING TODAY

Authors

  • Khabibullaev Anvar Shovkatovich Doctor of Philosophy, Marketing and logistics faculty, Tashkent State University of Economics, Uzbekistan

DOI:

https://doi.org/10.37547/ijmef/Volume04Issue06-05

Keywords:

Marketing, Consumer, Satisfaction

Abstract

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Although marketing has always been crucial to building a company's reputation and fostering growth, our approach to promoting goods and services has evolved significantly over time. Technology, social media, smart gadgets, and easy access to the internet have all contributed to the evolution of marketing, making conventional approaches useless for generating steady growth.

References

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King, E. (2019) Understanding modern marketing: Marketing’s evolution and Digital’s impact, MarketingProfs. Available at: https://www.marketingprofs.com/articles/2019/41520/understanding-modern-marketing-marketings-evolution-and-digitals-impact (Accessed: 31 March 2024).

Modern marketing latest news and articles (no date) The Drum. Available at: https://www.thedrum.com/marketing (Accessed: 31 March 2024).

Rodriguez, A. (2023) Modern Marketing: Leveraging Technology and personalization to drive growth, LinkedIn. Available at: https://www.linkedin.com/pulse/modern-marketing-leveraging-technology-drive-growth-ariel-rodriguez (Accessed: 31 March 2024).

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Published

2024-06-24

How to Cite

Khabibullaev Anvar Shovkatovich. (2024). MOVING TO MODERN MARKETING TODAY. International Journal Of Management And Economics Fundamental, 4(06), 33–37. https://doi.org/10.37547/ijmef/Volume04Issue06-05