STILL SPARKLING: UNDERSTANDING BOTTLED WATER TRENDS IN IRELAND

Abstract

This study delves into the intricate dynamics of bottled water consumption trends within the Irish context. Despite its abundance of natural water resources, Ireland has witnessed a significant rise in bottled water consumption in recent years. Through a combination of qualitative and quantitative analyses, this research aims to unravel the factors driving the popularity of bottled water among Irish consumers. By examining consumer preferences, attitudes, and behaviors towards bottled water, as well as environmental, social, and economic factors influencing consumption patterns, this study offers insights into the complexities of bottled water trends in Ireland. The findings contribute to a deeper understanding of the cultural, environmental, and economic dimensions of bottled water consumption, informing sustainable consumption practices and policy interventions.