TOURISM INDUSTRY SCENARIOS AND URBAN ECONOMY: A CASE STUDY OF TABRIZ

Abstract

This case study explores the impact of various tourism industry scenarios on the urban economy of Tabriz, a culturally rich city in Iran. Tabriz, known for its historical sites, cultural heritage, and economic significance, has witnessed a growing interest in tourism in recent years. Using a combination of qualitative and quantitative analysis, this research examines different tourism scenarios and their implications for the economic landscape of Tabriz. Factors such as tourist arrivals, revenue generation, employment opportunities, infrastructure development, and socio-economic changes are considered in evaluating the potential outcomes of tourism growth. By analyzing data from governmental sources, surveys, and interviews with key stakeholders, this study provides insights into the challenges and opportunities associated with tourism development in Tabriz and offers recommendations for sustainable urban economic growth in the context of tourism.