FUZZY HORIZONS: A COMPARATIVE UNCERTAINTY ANALYSIS OF BUSINESS COMPONENTS IN IRAN - HYPERMARKETS VS. NETMARKETS
DOI:
https://doi.org/10.37547/ijmef/Volume04Issue01-02Keywords:
Fuzzy Systems, Uncertainty Analysis, Business ComponentsAbstract
This research conducts a comprehensive uncertainty analysis of business components in Iran, employing fuzzy systems to compare hypermarkets and netmarkets. Fuzzy logic provides a robust framework for modeling and analyzing the inherent uncertainties present in the dynamic business environment. The study delves into key business components, exploring factors such as market demand, supply chain management, customer behavior, and technological integration. By employing fuzzy systems, the research unveils nuanced insights into how hypermarkets and netmarkets navigate uncertainty differently. The comparative analysis sheds light on the adaptive strategies employed by these business models, contributing to a deeper understanding of resilience in the Iranian business landscape.
References
Gitman, L., & McDaniel, C.(2018). [eTextbook] Introduction to Business. OpenStax.
David, N. (2012). Environmental futures research: experiences, approaches, and opportunities. Gen. Tech. Rep. NRS-P-107. Newtown Square, PA: US Department of Agriculture, Forest Service, Northern Research Station. 79 p., 107, 1-79.
Hamilton, L., & Webster, P. (2018). The international business environment. Oxford University Press.
Samadi parviznejad, P., & Naser Akhavan, A. (2021). Impact of the Tourism Industry Scenarios in Urban Economy: (Case Study Tabriz): Impact of the Tourism Industry Scenarios. International Journal of Innovation in Management, Economics and Social Sciences, 1(1), 1–15
Stern, Nicholas, (2002), A Strategy for Development. Washington, D.C., World Bank.
Zhang, S., Collins, A. R., Etienne, X. L., & Ding, R. (2021). The Environmental Effects of International Trade in China: Measuring the Mediating Effects of Technology Spillovers of Import Trade on Industrial Air Pollution. Sustainability, 13(12), 6895
Syrett, M., Devine, M. (2012). Managing Uncertainty: The Economist in association with Profile books LTD, Great Britain.
Ghahremani-Nahr, J., Nozari, H., & Bathaee, M. (2021). Robust Box Approachfor Blood Supply Chain Network Design under Uncertainty: Hybrid Moth-Flame Optimization and Genetic Algorithm. International Journal of Innovation in Engineering, 1(2), 40-62.
9. Zimmermann, H. (2001). Fuzzy Set Theory and Its Applications. Springer Pub, Netherlands,
Goodwin, N., Harris, J. M., Nelson, J. A., Rajkarnikar, P. J., Roach, B., & Torras, M. (2018). Macroeconomics in context.
Syrett, M., & Devine, M. (2012). Managing Uncertainty: Strategies for surviving and thriving in turbulent times. John Wiley & Sons.
Wadende, P., Francis, O., Musuva, R., Mogo, E., Turner-Moss, E., Were, V., ... & Foley, L. (2021). Foodscapes, Finance and Faith: A Qualitative Investigation of Multi-Sectoral Stakeholder Perspectives on a New Mall and Supermarket in Kenya.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Vahid Bahrami, Mohsen Nahaei
This work is licensed under a Creative Commons Attribution 4.0 International License.
