STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING
DOI:
https://doi.org/10.37547/ijmef/Volume03Issue05-07Keywords:
B2B and B2C characteristics, supply chain, B2B and B2C market target audienceAbstract
The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.
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