
Cultural Conceptualizations of 'Good' and 'Evil': A Comparative Linguistic Analysis of National Proverbs
Abstract
The abstract concepts of "good" and "evil" are fundamental to human morality, ethics, and societal organization, yet their specific conceptualizations vary significantly across different cultures. This article explores the representation features of these national cultural concepts, particularly as they are embedded within the rich linguistic tapestry of proverbs. Drawing upon insights from cognitive and cultural linguistics, this study outlines a methodology for analyzing how "good" and "evil" are objectified and expressed in the proverbs of various linguistic cultures, such as Russian, English, Kyrgyz, and Circassian. By examining the semantic nuances, metaphorical expressions, and associated values within these traditional sayings, this review aims to highlight both universal moral inclinations and distinct cultural specificities. Understanding these culturally-bound conceptualizations is crucial for enhancing cross-cultural communication, appreciating diverse ethical frameworks, and recognizing the role of language in shaping collective mentality.
Keywords
Good, Evil, Cultural Concepts
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