In the era of globalization, the interaction between global health trends and national health values has become a focal point of academic and public discourse. This article explores the methodological foundations underlying the dialectic between a healthy lifestyle and traditional health-related values, focusing on how globalization influences, reshapes, or reinforces these dynamics. Drawing on interdisciplinary approaches— philosophy, sociology, cultural studies, and public health—the paper examines the epistemological and ontological bases of health behavior models that are deeply rooted in both modern standards and national identity.

Globalization, Healthy Lifestyle, National Health Values

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